[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.regius.cz\/miliony-falesnych-seznamu-v-google-maps-poskozuji-realne-firmy-a-spotrebitele\/#Article","mainEntityOfPage":"https:\/\/www.regius.cz\/miliony-falesnych-seznamu-v-google-maps-poskozuji-realne-firmy-a-spotrebitele\/","headline":"Miliony fale\u0161n\u00fdch seznam\u016f v Google Maps po\u0161kozuj\u00ed re\u00e1ln\u00e9 firmy a spot\u0159ebitele","name":"Miliony fale\u0161n\u00fdch seznam\u016f v Google Maps po\u0161kozuj\u00ed re\u00e1ln\u00e9 firmy a spot\u0159ebitele","description":"Google Mapy v\u00a0sob\u011b zahrnuj\u00ed zhruba jeden\u00e1ct milion\u016f nelegitimn\u00edch m\u00edstn\u00edch seznam\u016f, se stovkami tis\u00edci v\u00edce, kter\u00e9 jsou tvo\u0159eny ka\u017ed\u00fd m\u011bs\u00edc, ohl\u00e1sil tak Wall Street Journal tento t\u00fdden. Tyto fale\u0161n\u00e9 seznamy nut\u00ed<strong>&hellip;<\/strong>","datePublished":"2020-02-25","dateModified":"2020-02-25","author":{"@type":"Person","@id":"https:\/\/www.regius.cz\/author\/#Person","name":"","url":"https:\/\/www.regius.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/664d9cd24f58d4d0b526991e1fec4656a216f6db124bbd66c69ade0e846d4f16?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/664d9cd24f58d4d0b526991e1fec4656a216f6db124bbd66c69ade0e846d4f16?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"regius.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.regius.cz\/miliony-falesnych-seznamu-v-google-maps-poskozuji-realne-firmy-a-spotrebitele\/","wordCount":737,"articleBody":"Google Mapy v\u00a0sob\u011b zahrnuj\u00ed zhruba jeden\u00e1ct milion\u016f nelegitimn\u00edch m\u00edstn\u00edch seznam\u016f, se stovkami tis\u00edci v\u00edce, kter\u00e9 jsou tvo\u0159eny ka\u017ed\u00fd m\u011bs\u00edc, ohl\u00e1sil tak Wall Street Journal tento t\u00fdden. Tyto fale\u0161n\u00e9 seznamy nut\u00ed re\u00e1ln\u00e9 firmy n\u00ed\u017ee a n\u00ed\u017ee v\u00a0m\u00edstn\u00edch v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, dopadaj\u00ed tak na jejich schopnost dos\u00e1hnout na spot\u0159ebitele a \u010din\u00ed tak z\u00a0netu\u0161\u00edc\u00edch u\u017eivatel\u016f velice lehk\u00e9 c\u00edle pro podvodn\u00edky.\u00a0Google sd\u011blil, \u017ee si je v\u011bdom tohoto probl\u00e9mu a \u017ee m\u00e1 pl\u00e1ny d\u011blat daleko v\u00edce v\u00a0boji s\u00a0podvodn\u00edky a t\u00edm, \u017ee zneu\u017e\u00edvaj\u00ed m\u00edstn\u00ed seznamy. Nen\u00ed to toti\u017e v\u00a0z\u00e1jmu spole\u010dnosti, br\u00e1t na lehkou v\u00e1hu u\u017eivatelskou d\u016fv\u011bru, by\u0165 jak ji\u017e podotkla spousta market\u00e9r\u016f, Google st\u00e1le profituje, by\u0165 n\u011bkter\u00e9 m\u00edstn\u00ed firmy se mus\u00ed obr\u00e1tit na placen\u00e9 reklamy, aby znovu z\u00edskaly viditelnost ve vyhled\u00e1v\u00e1n\u00ed.\u00a0\tPodvody \u201eN\u00e1tlakov\u00fd vertik\u00e1l\u201c a spamov\u00e1n\u00ed n\u00e1zv\u016f firem\u00a0Zaprv\u00e9, men\u0161\u00ed pohled na probl\u00e9m. V\u011bt\u0161ina autoopraven, odtahov\u00fdch firem, elektrik\u00e1\u0159\u016f, dodavatel\u016f, advok\u00e1t\u016f, st\u011bhov\u00e1k\u016f a dal\u0161\u00edch ostatn\u00edch kategori\u00ed slu\u017eeb nejsou um\u00edst\u011bny na adrese uk\u00e1zan\u00e9 v\u00a0Google Maps, alespo\u0148 podle pr\u016fzkumu expert\u016f z\u00a0Wall Street Journal. Intern\u011b v\u00a0Google, jak studie nahl\u00e1sila, tyto kategorie jsou pojmenov\u00e1ny jako \u201en\u00e1tlakov\u00e9 vertik\u00e1ly\u201c pro jejich n\u00e1chylnost na podvody, kter\u00e9 se sna\u017e\u00ed zachytit nic netu\u0161\u00edc\u00ed ob\u011bti, kdy\u017e jsou nejv\u00edce zraniteln\u00e9.\u00a0Tyto podvodn\u00e9 firmy zapl\u0148uj\u00ed m\u00edstn\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed tak, \u017ee nastavuj\u00ed fale\u0161n\u00e9 profily v\u00a0Google My Business (GMB), co\u017e je zdarma slu\u017eba, kter\u00e1 poh\u00e1n\u00ed seznamy firem v\u00a0Google Vyhled\u00e1v\u00e1n\u00ed a Google Map\u00e1ch. Tohle rozm\u011bl\u0148uje viditelnost ve vyhled\u00e1v\u00e1n\u00ed pro legitimn\u00ed seznamy firem, \u010d\u00edm\u017e je okr\u00e1d\u00e1 o potencion\u00e1ln\u00ed z\u00e1kazn\u00edky a u\u017eivatele tak stav\u00ed do pozice, kdy jsou velice n\u00e1chyln\u00ed na podvod.\u00a0Selh\u00e1n\u00ed Google zakleknout na tyto fale\u0161n\u00e9 seznamy firem a ov\u011b\u0159it tak ty prav\u00e9 je jakousi frustrac\u00ed pro spoustu majitel\u016f firem a tak\u00e9 market\u00e9r\u016f. Joe Youngblood, SEO a digit\u00e1ln\u00ed market\u00e9r, byl velice hlasit\u00fd, co se t\u00fd\u010de t\u011bchto probl\u00e9m\u016f, kter\u00fdm \u010del\u00ed legitimn\u00ed firmy v\u00a0Google My Businesss. \u201ehey, GoogleMyBiz m\u00e1 st\u00e1le n\u011bkolik re\u00e1ln\u00fdch firem s\u00a0pozastaven\u00fdmi \u00fa\u010dty, zat\u00edmco fale\u0161n\u00e9 spam firmy s\u00a0virtu\u00e1ln\u00edmi adresami s\u00eddla se roj\u00ed jako v\u010dely. Byl to skoro cel\u00fd t\u00fdden, m\u016f\u017eete alespo\u0148 odpov\u011bd\u011bt na tyto??\u201c, Youngblood tweetnul tento t\u00fdden.\u00a0Probl\u00e9m nen\u00ed v\u017edy tak \u010dernob\u00edl\u00fd a nen\u00ed tomu tak ani u re\u00e1ln\u00fdch \u010di fale\u0161n\u00fdch m\u00edstn\u00edch seznam\u016f. Jak ji\u017e zd\u016fraznil digit\u00e1ln\u00ed market\u00e9r Itamar Blauer, re\u00e1ln\u00e9 firmy \u010dasto nacp\u00e1vaj\u00ed kl\u00ed\u010dov\u00e1 slova do jejich profil\u016f na Google My business za \u00fa\u010delem toho, aby se hodnotili v\u00fd\u0161e v\u00a0obvykl\u00fdch m\u00edstn\u00edch vyhled\u00e1v\u00e1n\u00edch. Plat\u00ed to tak nap\u0159\u00edklad pro \u201ev\u00fdm\u011bna oleje\u201c nebo \u201epr\u00e1vn\u00edk n\u00e1hrady \u0161kody\u201c.\u00a0P\u0159\u00edru\u010dky Google jasn\u011b stanovuj\u00ed, \u017ee: \u201ev\u00e1\u0161 n\u00e1zev by m\u011bl reflektovat firmu va\u0161\u00ed re\u00e1ln\u00e9 spole\u010dnosti, jak je pou\u017e\u00edv\u00e1na konzistentn\u011b na n\u00e1pisu va\u0161eho obchodu, webov\u00e9 str\u00e1nky, na \u0161ablon\u00e1ch a jak je tak\u00e9 zn\u00e1m\u00e1 z\u00e1kazn\u00edk\u016fm.\u201c Tak\u00e9 pod\u00e1v\u00e1 jasn\u00e9 instrukce firm\u00e1m, aby zahrnuly detaily a oblast slu\u017eeb, otev\u00edrac\u00ed dobu a tak\u00e9 kategorie pro ostatn\u00ed sekce va\u0161eho byznysu.\u00a0\u201eZ\u00e1kladn\u00ed my\u0161lenka cel\u00e9ho tohoto konceptu je ta, \u017ee tu nejsou \u017e\u00e1dn\u00e9 dopady pro nacp\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov do GMB seznam\u016f, jak ji\u017e uk\u00e1zal Optimise London, \u017ee dokonce i pot\u00e9, co Google p\u0159ijal n\u00e1\u0161 edit \u2013 jednodu\u0161e p\u0159idali kl\u00ed\u010dov\u00e1 slova zp\u00e1tky do n\u00e1zvu,\u201c Blauer sd\u011blil.\u00a0Dopad t\u00e9to manipulace nen\u00ed ale limitov\u00e1n pouze na m\u00edstn\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Sn\u00edmek obrazovky n\u00ed\u017ee ukazuje to, \u017ee p\u0159id\u00e1n\u00edm \u201eSEO agentura\u201c k\u00a0byznys n\u00e1zvu v\u00a0GMB dok\u00e1zala agentura z\u00edskat m\u00edsto ve v\u011bdomostn\u00edm panelu pro obvykl\u00fd a obecn\u00fd vyhled\u00e1vac\u00ed term\u00edn \u201edigit\u00e1ln\u00ed SEO agentura\u201c.                                                                                                                                                                                                                                                                                                                                                                                        5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Miliony fale\u0161n\u00fdch seznam\u016f v Google Maps po\u0161kozuj\u00ed re\u00e1ln\u00e9 firmy a spot\u0159ebitele","item":"https:\/\/www.regius.cz\/miliony-falesnych-seznamu-v-google-maps-poskozuji-realne-firmy-a-spotrebitele\/#breadcrumbitem"}]}]